Conceptualize, produce and deliver a 6-episode global B2B documentary series for Cloudflare on a compressed timeline. The show was developed from a raw pitch into a fully realized series with no pre-existing scripts or visual identity, running pre-production, filming and post-production in parallel across the US, UK, Italy and Japan.
← Branded
Cloudflare · 2025 · YouTube Show
AI Avenue
A six-episode educational show that explores the good, bad, and ethically-messy of AI — filmed across four countries.
What I owned
- Visual identity
- Story
- Team
- Budget
- Production
- Post
Overview
What I did
- Visual world-building & narrative. Established the series’ visual identity, storytelling devices and narrative structure from the ground up. Led the writers’ room, with hands-on script supervision and thematic direction that turned complex ethical AI topics into stories.
- Multi-country pre-production. Wrote and ran one standardized pre-production meeting framework across four production hubs (US, UK, Italy, Japan), aligning creative teams, regional DPs and Cloudflare stakeholders before every shoot.
- Team & line management. Built the master production schedule, international logistics and budget; recruited and led production and post crews across North America, Europe and Asia.
- On-set direction & AI animation. Directed staged narrative sequences on set and introduced AI-generated animation for technical explainer sequences — raising production value while delivering under the initial budget.
- Post-production. Supervised cross-continental post pipelines and edit direction for narrative continuity, brand compliance and on-time delivery of all six episodes.
Outcome
- Six episodes delivered on schedule.
- Delivered under the initial budget while adding an AI animation layer.
Stills
