Arc 101

Execute a high-impact, multi-format launch campaign for a new developer protocol, balancing in-depth technical lessons with engaging, platform-native short-form content.

• Hybrid format execution. Coordinated the parallel production of 12 long-form instructional lessons and 15 vertical shorts for YouTube Shorts, X and Reels.
• Multi-city crews. Managed production logistics and crews in Los Angeles, London and Singapore, keeping brand identity and visual continuity across long and short formats.
• Post-production leadership. Directed an offshore post team in Eastern Europe with fast-turnaround pipelines for editorial, motion graphics, color and sound across 27 assets.
• Stakeholder alignment. Managed feedback across both the curriculum and the marketing-driven vertical assets, aligned with Arc’s launch goals.

• A 27-video campaign combining technical education with social-first content for the Arc protocol launch.