Conceptualize, produce and deliver two 60-second branded documentary films launching Auchan’s new premium private label. As the sole producer with a boutique team and a micro-budget, the project meant traveling to regional agricultural sites (Tula and Lukhovitsy) to show strict quality control through authentic, visually elevated storytelling.
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Auchan · 2019 · Branded documentary
Auchan — Premium private label
Two 60-second branded documentaries for the launch of Auchan’s premium private label, shot on farms outside Moscow.
What I owned
- Story
- Team
- Budget
- Production
- Post
Overview
What I did
- Lean field production. Designed a lightweight field production setup and handled all logistics, location clearances and permits across multiple regional sites.
- End-to-end ownership. As the single producer and studio owner, personally ran creative alignment, budgeting, travel, locations and client communication with Auchan retail leads.
- On-site storytelling. Led field interviews with growers and quality managers, turning technical selection and safety standards into human, documentary narratives.
- Post-production. Supervised editorial, color and sound to reach a premium look on a lean budget, delivering two masters for retail digital channels and social.
Outcome
- Both films delivered on schedule as core marketing assets for the private-label launch.
- Multi-location regional shoots with high production value and no heavy crew overhead.
Stills
