Take an early-stage, raw concept for a Sber recruitment commercial and execute full-cycle production — from final script development to final delivery — in just 3 weeks on a strict micro-budget. The goal was a high-craft commercial for digital distribution across tech channels to drive recruitment.
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Sber · 2021 · Employer brand commercial
Sber — Tech recruitment
A recruitment commercial for Sber’s tech teams, taken from a raw idea to a finished film in three weeks on a micro-budget.
What I owned
- Story
- Team
- Budget
- Production
- Post
Overview
What I did
- Script & visual development. Overhauled the raw pitch concept into a tight, shooting-ready script and visual treatment, pitching and securing client approval from Sber stakeholders within the first week.
- Crew assembly & creative oversight. Assembled and directed a boutique creative team (director, DP, art department), supervising their pre-production work to guarantee visual polish within strict financial limits.
- Producer & 1st AD on set. Stepped in as 1st AD during production to optimize set operations, manage the shooting schedule and remove logistical bottlenecks without inflating crew costs.
- Budget management. Controlled strict financial parameters, negotiating vendor rates and crew fees to maximize on-screen production value while keeping the project within budget.
- Post-production. Partnered with the post-production producer on editing, color grading and audio mastering, ensuring full alignment with Sber’s brand identity.
Outcome
- Delivered a polished digital commercial for Sber’s employer brand campaign within the 3-week deadline and within budget.
- Selected by the production studio as a flagship portfolio piece — high production value on a micro-budget.
Stills
